Practise the standard verbs for communicating clearly during a crisis.
0 / 5 completed
1 / 5
Fill in: 'We ___ a single, clear statement the moment a serious incident is confirmed, rather than letting rumour and speculation fill the silence first.'
We 'issue a statement' — the standard, simple collocation for releasing an official response during a crisis. The other options are less idiomatic here.
2 / 5
Fill in: 'Staying silent while an incident is actively unfolding can ___ customers assuming the very worst, usually a far worse story than what's actually happening.'
We say silence will 'leave' customers assuming the worst — the standard, natural collocation for the resulting speculation. The other options aren't idiomatic here.
3 / 5
Fill in: 'We ___ every public statement against known facts only, resisting the urge to reassure with anything we haven't actually confirmed yet.'
We 'ground a statement' — the standard, simple collocation for basing public communication strictly on confirmed facts. The other options are less idiomatic here.
4 / 5
Fill in: 'We ___ a single spokesperson for all external comment during a crisis, so the public never receives two subtly conflicting accounts of the same event.'
We 'designate a spokesperson' — the standard, simple collocation for naming one authorised voice during a crisis. The other options are less idiomatic here.
5 / 5
Fill in: 'We ___ a full, honest account once the crisis is resolved, since a customer who feels genuinely informed after the fact forgives far more than one left guessing.'
We 'publish an account' — the standard, simple collocation for sharing a complete explanation after the fact. The other options aren't idiomatic here.