Practice essential collocations for product discovery in IT and software development.
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The product team ran a series of interviews to ___ insights into the problems customers were actually facing.
Gain insights is the standard product discovery collocation for acquiring a deeper understanding of customer needs and behaviour. 'Get along' and 'find around' are informal. 'Draw out' is close but 'gain insights' is the more precise collocation here.
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The team built a quick prototype to ___ an idea with real users before committing engineering resources.
Test an idea is the standard product discovery collocation for validating a concept through experimentation with users. 'Try along' and 'check around' are informal. 'Prove out' is non-standard; 'test an idea' is the natural collocation.
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Before building anything, the product manager wanted to ___ assumptions about how much customers would pay.
Challenge assumptions is the standard product and strategy collocation for critically examining beliefs that have not been tested. 'Question along' and 'doubt around' are informal. 'Test out' is too casual for the deliberate scrutiny of challenging assumptions.
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The discovery team worked to ___ a hypothesis that they could then validate with a measurable experiment.
Frame a hypothesis is the standard product discovery collocation for clearly articulating a testable proposition. 'Set along' and 'make around' are informal. 'Lay out' is close but framing implies the deliberate shaping of a hypothesis.
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After several experiments, the team decided to ___ direction and focus on a more promising customer segment.
Pivot direction is the standard product and startup collocation for making a deliberate strategic change based on what has been learned. 'Turn along' and 'switch around' are informal. 'Change out' implies replacing components rather than a strategic shift.