Product launches have their own energetic vocabulary. Practise the collocations product managers and engineers use when taking a product to market.
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1 / 5
Fill in: 'After 18 months of development, the team is finally ready to ___ the product to early adopters.'
We 'ship a product' — 'ship' is the dominant engineering-and-product collocation for getting a product into users' hands. 'Launch a product' is equally standard from a marketing perspective; 'release' is more formal; 'deliver' is used in project management contexts. 'Ship' is the idiomatic choice in tech culture.
2 / 5
Fill in: 'The site will ___ at midnight UTC — make sure the monitoring dashboards are open.'
We 'go live' — this is the standard phrasal verb for a product or website becoming publicly accessible for the first time. 'Launch' is also used but is more marketing-focused; 'start' is informal; 'open' is used for businesses or stores, not software systems.
3 / 5
Fill in: 'We'll ___ the new feature ___ to beta users first before enabling it for everyone.'
We 'roll out to users' — 'roll out' is the standard phased-release collocation in product language. 'Release for' uses the wrong preposition in this context; 'give to users' and 'send to users' are informal and don't convey the controlled rollout concept.
4 / 5
Fill in: 'The communications team will ___ the launch with a blog post and press release on the same day.'
We 'announce a launch' — 'announce' is the standard collocation for formally informing the public or users about a launch event. 'Publicise' implies broader PR activity; 'market' refers to ongoing promotion; 'promote' is also about ongoing marketing, not the launch announcement specifically.
5 / 5
Fill in: 'The product team will ___ early feedback from beta users to refine the onboarding flow.'
We 'gather early feedback' — 'gather feedback' is the standard product-management collocation for systematically collecting user input. 'Collect feedback' is equally common; 'get feedback' is informal; 'take feedback' is non-idiomatic in product-launch contexts.