Practice App Store Optimization vocabulary: keyword fields, screenshot sets, localized listings, conversion rates, and rating and review strategies.
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What does ASO stand for in mobile app publishing?
ASO (App Store Optimization) is the process of improving an app's visibility and conversion rate in app stores — similar to SEO but for app store pages.
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'The screenshot set should ___ the core feature.' Which verb fits?
Screenshots should 'highlight' the most compelling features of the app. They are one of the biggest drivers of conversion from store page to install.
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What is a 'localized store listing'?
A localized store listing has the app name, description, keywords, and screenshots adapted for a specific locale — improving discoverability and conversion in that market.
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'Our ___ rate from store page to install is 23%.' What metric is being described?
The conversion rate measures the percentage of users who install the app after visiting its store page. 23% is roughly average — good ASO aims to push this higher.
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What is the purpose of the 'keyword field' in the Apple App Store?
Apple's keyword field (100 characters, not visible to users) is used exclusively by the App Store search algorithm. Choosing the right keywords is critical for organic discoverability.