1 / 5
Which is an open question that invites a rich answer?
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Open 'walk me through' questions elicit stories and detail, whereas yes/no questions cut the conversation short.
2 / 5
Which question is leading and should be avoided?
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Leading questions plant the answer you want, producing flattering but useless data; neutral questions reveal real needs.
3 / 5
Asking 'why is that a problem for you?' is a way to ___.
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Probing 'why' uncovers the root motivation behind a behaviour, which is where real product opportunities live.
4 / 5
To get reliable signal, ask about ___ rather than hypotheticals.
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What people actually did is far more predictive than what they say they would do, which is often aspirational.
5 / 5
Which response keeps you listening rather than pitching?
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In discovery you're learning, not selling; encouraging the customer to keep talking yields the insights you came for.