Learn to say popular electric bike motor manufacturer names correctly.
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How is Bosch (major German manufacturer of e-bike drive systems and motors) correctly pronounced?
Bosch is pronounced 'BOSH' — one syllable, rhyming with 'gosh', not with a long 'oh' sound. In a technical interview: "Bosch's mid-drive motor delivered its torque right where the pedals connect to the crank."
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How is Shimano STEPS (Shimano's e-bike drive system, common on hybrid and touring bikes) correctly pronounced?
Shimano STEPS is pronounced 'shih-MAH-noh STEPS' — 'Shimano' stressed on the middle syllable, plus 'steps' said plainly. In a technical interview: "Shimano STEPS synced its gear shifts with the motor's power delivery for a smoother ride."
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How is Bafang (Chinese manufacturer of e-bike motors popular in conversion kits) correctly pronounced?
Bafang is pronounced 'BAH-fahng' — stress on the first syllable, following Mandarin pronunciation conventions. In a technical interview: "Bafang's conversion kit turned the ordinary commuter bike into an e-bike for a fraction of buying one new."
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How is Yamaha PW (Yamaha's e-bike motor system, licensed to several bicycle brands) correctly pronounced?
Yamaha PW is pronounced 'YAH-muh-hah PEE-DUB-uhl-yoo' — 'Yamaha' in its common English pronunciation, plus 'P' and 'W' spoken as letters. In a technical interview: "Yamaha PW motors have powered e-bikes from several different bicycle brands, not just Yamaha's own."
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How is Brose (German manufacturer of e-bike mid-drive motors) correctly pronounced?
Brose is pronounced 'BROH-zuh' — two syllables, following the German pronunciation of the founder's surname. In a technical interview: "Brose's motor ran nearly silent compared to some of its mid-drive competitors."