Custom AI accelerators and inference platforms are reshaping the hardware landscape. This quiz covers five specialist AI chip companies whose names trip up even seasoned engineers.
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How do you pronounce Groq (AI inference chip company)?
Groq is pronounced 'GROK' (/ɡrɒk/), rhyming with 'rock' or 'clock'. The name is a play on 'grok' — the Robert Heinlein sci-fi word meaning to understand something deeply. Groq builds Language Processing Units (LPUs) for fast AI inference. One syllable: GROK.
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How do you pronounce Cerebras (AI accelerator company)?
Cerebras is pronounced 'sih-REE-brus' (/sɪˈriːbrəs/). The name derives from 'cerebrum' — the Latin/scientific word for the brain's largest part. Cerebras builds the world's largest AI chip (the Wafer Scale Engine). Stress on the second syllable: sih-REE-brus, three syllables.
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How do you pronounce SambaNova (AI computing company)?
SambaNova is pronounced 'sam-buh-NOH-vuh' (/ˌsæmbəˈnoʊvə/). The name combines 'samba' (the lively Brazilian dance) + 'nova' (new/star), evoking vibrant, new computing power. It builds reconfigurable dataflow architecture chips. Stress on 'NO': sam-buh-NOH-vuh, four syllables.
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How do you pronounce Habana Gaudi (Intel AI accelerator)?
Habana Gaudi is pronounced 'huh-BAH-nuh GOW-dee' (/həˈbɑːnə ˈɡaʊdi/). 'Habana' is the Spanish name for Havana. 'Gaudi' refers to Antoni Gaudí, the visionary Catalan architect — suggesting innovative, unconventional architecture. Intel's Gaudi AI accelerators are named after him. Stress: huh-BAH-nuh + GOW-dee.
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How do you pronounce Tenstorrent (AI chip company)?
Tenstorrent is pronounced 'ten-STOR-unt' (/tɛnˈstɒrənt/). The name blends 'tensor' (the mathematical object used in AI) + 'torrent' (a powerful flow), evoking a torrent of tensor computations. It is Jim Keller's AI chip startup. Stress on the second syllable: ten-STOR-unt.