Skateboard Brand Names Pronunciation

Element is pronounced 'EL-uh-munt' — the same as the ordinary English word, stress on the first syllable. In a technical interview: "Element's deck used seven-ply maple construction, the industry-standard layup for pop and durability."

Baker is pronounced 'BAY-kur' — the same as the ordinary English word for someone who bakes. In a technical interview: "Baker's deck used a slightly steeper concave, favoured by street skaters for flip-trick control."

Girl is pronounced 'GURL' — one syllable, the same as the ordinary English word. In a technical interview: "Girl's deck design used graphics printed under a clear topcoat that resisted chipping from grip tape edges."

Zero is pronounced 'ZEER-oh' — the same as the ordinary English word for the number 0. In a technical interview: "Zero's deck used a symmetrical shape, popular with skaters who ride switch as often as regular."

Santa Cruz is pronounced 'SAN-tuh KROOZ' — both words said plainly, named after the California coastal city. In a technical interview: "Santa Cruz's deck was made using a hot-press moulding process to shape the concave during lamination."