Learn to say popular sneaker brand names correctly.
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How is Asics (Japanese brand of running shoes, an acronym for a Latin phrase about a sound mind) correctly pronounced?
Asics is pronounced 'AY-siks' — stress on the first syllable, from 'anima sana in corpore sano'. In a technical interview: "Asics's running shoe used a gel-cushioning insert positioned under the heel for impact absorption."
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How is New Balance (American brand of running shoes known for wide-width options) correctly pronounced?
New Balance is pronounced 'NOO BAL-uns' — both words said plainly, describing arch-support inserts from its early product line. In a technical interview: "New Balance's midsole used a proprietary foam blend tuned for a softer landing on long runs."
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How is Reebok (British-founded brand of athletic shoes named after an African antelope) correctly pronounced?
Reebok is pronounced 'REE-bok' — stress on the first syllable, an alternate spelling of 'rhebok'. In a technical interview: "Reebok's training shoe used a flexible outsole grid so it could bend in multiple directions during lifts."
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How is Puma (German brand of athletic shoes named after the big cat) correctly pronounced?
Puma is pronounced 'PYOO-muh' — the same as the ordinary English word for the mountain lion. In a technical interview: "Puma's running shoe used a carbon plate embedded in the midsole to add propulsive stiffness."
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How is Saucony (American brand of running shoes, often mispronounced) correctly pronounced?
Saucony is pronounced 'SOK-uh-nee' — stress on the first syllable, named after the Saucony Creek in Pennsylvania. In a technical interview: "Saucony's running shoe used a rocker-shaped sole that helped transition weight from heel to toe."