Learn to say popular snowboard brand names correctly.
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How is Burton (American brand widely regarded as the standard-bearer for snowboards) correctly pronounced?
Burton is pronounced 'BUR-tun' — stress on the first syllable, named after founder Jake Burton Carpenter. In a technical interview: "Burton's binding used a reactive highback that flexed forward with the rider's ankle."
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How is GNU (American brand of snowboards, unrelated to the GNU software project) correctly pronounced?
GNU is pronounced 'guh-NOO' — a hard 'g' sound, the same as the antelope its name is spelled after. In a technical interview: "GNU's snowboard used an asymmetrical sidecut so the toe and heel edges carved differently."
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How is Lib Tech (American brand of snowboards known for its 'Magne-Traction' edge technology) correctly pronounced?
Lib Tech is pronounced 'LIB tek' — both words said plainly, short for 'Libertech'. In a technical interview: "Lib Tech's snowboard used a wavy edge profile that added contact points for grip on ice."
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How is Ride (American brand of snowboards and bindings) correctly pronounced?
Ride is pronounced 'RYD' — one syllable, the same as the ordinary English word. In a technical interview: "Ride's binding used a quick-entry rear-entry system that skipped tightening straps by hand."
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How is Capita (American brand of snowboards known for bold graphic designs) correctly pronounced?
Capita is pronounced 'KAP-ih-tuh' — stress on the first syllable. In a technical interview: "Capita's snowboard used a bamboo core blended with wood for a lighter, more responsive flex."