Surfboard Brand Names Pronunciation

Channel Islands is pronounced 'CHAN-ul EYE-lunz' — both words said plainly, named after the archipelago off the California coast. In a technical interview: "Channel Islands's surfboard used a shaved-down rail thickness to make quicker rail-to-rail transitions."

Firewire is pronounced 'FYR-wyr' — both parts said plainly, blending 'fire' and 'wire'. In a technical interview: "Firewire's surfboard used a parabolic rail construction instead of a traditional foam-and-fibreglass blank."

Lost is pronounced 'LAWST' — one syllable, the same as the ordinary English word. In a technical interview: "Lost's surfboard used a stepped-down deck near the tail to reduce swing weight during turns."

Pyzel is pronounced 'PY-zel' — stress on the first syllable, a diphthong similar to the word 'pie'. In a technical interview: "Pyzel's surfboard used a single-to-double concave bottom shape to channel water flow toward the tail."

JS Industries is pronounced 'JAY-ES in-DUS-treez' — the initials spoken individually, followed by 'industries' said plainly. In a technical interview: "JS Industries's surfboard was produced using a computer-guided shaping machine before final hand-finishing."