How is Michelin (French brand of tires, also known for its restaurant guide) correctly pronounced?
Michelin is commonly said as 'MISH-lin' in English, stress on the first syllable, though the French original is closer to 'mee-shuh-LAN'. In a technical interview: "Michelin's tire pressure sensors reported live readings to the car's onboard computer."
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How is Pirelli (Italian brand of tires, also known for its annual calendar) correctly pronounced?
Pirelli is pronounced 'pih-REL-ee' — stress on the second syllable, named after founder Giovanni Battista Pirelli. In a technical interview: "Pirelli's tire compound was engineered to hold grip within a narrow temperature window on race day."
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How is Bridgestone (Japanese brand and the world's largest tire manufacturer) correctly pronounced?
Bridgestone is pronounced 'BRIJ-stohn' — both parts said plainly, a translation of founder Shojiro Ishibashi's surname, which means 'stone bridge'. In a technical interview: "Bridgestone's run-flat tire let the car keep driving for a limited distance after a puncture."
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How is Continental (German brand of tires and automotive parts) correctly pronounced?
Continental is pronounced 'kon-tih-NEN-tul' — stress on the third syllable, the same as the ordinary English word for a landmass. In a technical interview: "Continental's tire-pressure module transmitted data over the car's CAN bus network."
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How is Goodyear (American brand of tires, named after inventor Charles Goodyear) correctly pronounced?
Goodyear is pronounced 'GOOD-yeer' — both parts said plainly, stress on the first syllable. In a technical interview: "Goodyear's smart tire embedded a sensor that estimated remaining tread depth over time."