Learn to say popular turntable brand names correctly.
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How is Audio-Technica (Japanese brand widely known for turntables and cartridges) correctly pronounced?
Audio-Technica is pronounced 'AW-dee-oh tek-NEE-kuh' — 'Audio' said plainly, plus 'Technica' with stress on the second syllable. In a technical interview: "Audio-Technica's turntable came with a preinstalled cartridge, ready to play right out of the box."
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How is Pro-Ject (Austrian brand known for entry-level and high-end turntables) correctly pronounced?
Pro-Ject is pronounced 'PROH-jekt' — stress on the first syllable, the same as the English word 'project'. In a technical interview: "Pro-Ject's turntable used a low-mass tonearm that tracked the groove with very little downward pressure."
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How is Rega (British brand of turntables known for its minimalist design philosophy) correctly pronounced?
Rega is pronounced 'REE-guh' — stress on the first syllable, a long 'ee' sound. In a technical interview: "Rega's turntable used a lightweight platter to reduce motor strain and improve speed stability."
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How is Technics (Japanese brand famous for the SL-1200 turntable used by DJs worldwide) correctly pronounced?
Technics is pronounced 'TEK-niks' — stress on the first syllable, similar to the word 'technique'. In a technical interview: "Technics' SL-1200 became the standard turntable in DJ booths for its strong, steady torque."
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How is U-Turn Audio (American brand known for affordable, hand-built turntables) correctly pronounced?
U-Turn Audio is pronounced 'YOO-turn AW-dee-oh' — 'U' said as the letter 'you', plus 'Turn' and 'Audio' said plainly. In a technical interview: "U-Turn Audio's turntable was assembled in the same Massachusetts factory that shipped it."