Practice product-led growth vocabulary: freemium conversion, time to value, activation milestones, usage-based lead qualification, product-led sales motion, and expansion revenue.
0 / 5 completed
1 / 5
'Freemium → paid conversion rate' measures what percentage of free users:
Freemium conversion rate tracks the percentage of free-tier users who upgrade to a paid plan — the core PLG monetization metric, typically ranging from 2-5% for B2B products.
2 / 5
What does TTV stand for in PLG?
TTV (Time to Value) measures how quickly a new user reaches the moment they experience the core value of the product. Minimizing TTV is a primary PLG optimization goal.
3 / 5
An 'activation milestone' in PLG is:
The activation milestone is the 'aha moment' — the specific action (e.g., creating a project, connecting a data source) that research shows correlates with a user becoming an engaged, retained customer.
4 / 5
'The product qualifies leads through usage _____.' What signals does PLG use to identify sales-ready leads?
Usage signals (feature adoption, seat count growth, hitting usage limits, inviting teammates) indicate a free user or small team is ready for a sales conversation — the basis of product-qualified leads (PQLs).
5 / 5
'Expansion revenue from existing accounts' in PLG comes from:
Expansion revenue is additional revenue from existing customers — upgrading plans, adding seats, or purchasing add-ons. In PLG, product usage naturally surfaces expansion opportunities.