1 / 5
Searches that return no matches at all are ___ queries.
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Zero-results queries are a top priority signal: users wanted something the index couldn't surface, hurting their experience.
2 / 5
The fraction of searches where a user clicks a result is the ___.
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CTR indicates whether results look relevant enough to click; a low CTR suggests poor ranking or snippets.
3 / 5
A user editing and re-running a search because the first failed is a query ___.
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Frequent reformulations signal the initial query wasn't understood or didn't return useful results.
4 / 5
A search session that ends with no click and no conversion is ___.
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Search abandonment means the user gave up; tracking it pinpoints where search is failing to satisfy intent.
5 / 5
Which interpretation of a spike in zero-results is most actionable?
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Translating the metric into a concrete cause and fix (synonyms, catalogue gaps) turns analytics into improvement.