Making Your Case

  • Based on my research into market rates for this role, I was expecting something in the range of [X–Y].
    Anchoring with a range backed by research
    "Based on my research into market rates for a senior engineer in London, I was expecting something in the range of £80–90k."
  • I've been offered [amount] elsewhere, but I'd prefer to work here if we can align on compensation.
    Using a competing offer as leverage politely
    "I've been offered £85k elsewhere, but I'd prefer to work here if we can align on compensation."
  • Given my experience in [area], I believe [amount] reflects the value I'd bring.
    Tying ask to specific skills
    "Given my experience scaling distributed systems, I believe £90k reflects the value I'd bring to this team."
  • Is there flexibility on the base salary?
    Direct, non-confrontational question
    "I appreciate the offer — is there flexibility on the base salary?"

Handling the Response

  • I appreciate the offer. I'd like a day to review the full package before responding.
    Buying time professionally
    "Thank you — I appreciate the offer. I'd like a day to review the full package before responding."
  • If the base isn't flexible, could we look at [bonus / equity / remote days]?
    Pivoting to total compensation when base is fixed
    "If the base isn't flexible, could we look at increasing the signing bonus or adding an extra remote day per week?"
  • That works for me — I'm excited to join the team.
    Accepting with confidence, not relief
    "That works for me — I'm excited to join the team and get started."
  • I'd like to revisit compensation after 6 months once I've demonstrated my impact.
    Building in a review point if the initial offer is below target
    "I'd like to accept and revisit compensation after 6 months once I've demonstrated my impact — is that something we can agree on?"

Phrases to Avoid

These common phrasings undermine your professionalism. Here are better alternatives.

Avoid "I need more money."
Better "Based on market rates and my experience, I was expecting [range]."

"I need" is personal and emotional; basing your ask on market data is professional and harder to dismiss.

Avoid "I'll take whatever you offer."
Better "I'm very interested in the role — could we discuss the compensation in more detail?"

Accepting without negotiating signals you have no confidence in your market value. Even expressing interest while asking to discuss is better.

Avoid "That's really low."
Better "The offer is below what I was expecting based on my research — is there room to move closer to [range]?"

Judging the offer negatively creates defensiveness. Framing it as a gap to bridge is more productive.

Practice Exercises

Choose the most professional or correct phrase for each scenario.

Frequently Asked Questions

What does "total compensation" include?

Total compensation (TC) includes base salary, bonus (annual or performance), equity (shares or options), pension/retirement contributions, and benefits like health insurance or remote working flexibility.

What is "levelling" in tech companies?

Levelling is a system that maps job titles to seniority tiers (e.g. L3, L4, L5 at Google) with defined compensation bands. Knowing your level helps you benchmark your salary accurately.

What is a "signing bonus"?

A signing bonus (or sign-on bonus) is a one-time payment made when you accept a job offer. It's often used to compensate for unvested equity you're leaving behind.