Platform teams need to sell their tools internally. Learn the collocations for driving adoption, raising awareness among engineering teams, gathering feedback, and identifying internal champions.
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The platform team created a demo to ___ adoption of the new internal developer portal among backend teams.
Drive adoption is the idiomatic collocation in platform and product marketing language. 'Encourage adoption' is softer and advisory; 'increase adoption' is a goal, not an action; 'boost' is informal. 'Drive adoption' implies active, strategic effort to change engineering behavior.
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The DevEx team organized lunch-and-learn sessions to ___ awareness of the new CI/CD toolchain.
Raise awareness is the most common collocation in internal communications and marketing. 'Build awareness' is also natural; 'grow' is informal; 'spread awareness' sounds informal or negative. 'Raise awareness' is the standard professional phrase for increasing knowledge of a topic.
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After the platform launch, we set up regular office hours to ___ feedback from engineering teams.
Gather feedback is the natural collocation in stakeholder engagement and platform management. 'Collect feedback' is also correct; 'get feedback' is informal; 'capture feedback' implies a more structured recording process. 'Gather' is the most neutral and widely used professional term here.
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The platform team wanted to ___ internal champions in each engineering squad to evangelize the new tools.
Identify internal champions is the standard collocation in internal marketing and change management. 'Recruit' implies hiring or formal selection; 'appoint' is too authoritative; 'find' is too casual. 'Identify' suggests a discovery-and-recognition process appropriate for organic advocacy roles.
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The platform roadmap was shared broadly to help teams ___ their own plans around upcoming infrastructure changes.
Align their plans is the standard internal coordination collocation. 'Adjust' implies reaction to a problem; 'organize' is too generic; 'update' suggests the plans have errors. 'Align plans' is the professional term for strategic coordination between teams working in the same system.