App Store Optimisation — Keyword and Metadata Vocabulary
Learn the vocabulary of ASO strategy: keyword research, conversion rate, and metadata optimisation.
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What is 'keyword difficulty' in ASO?
Keyword difficulty indicates how competitive a keyword is. High-difficulty keywords have many apps competing for the same ranking, making it harder to rank well.
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What is 'conversion rate' in ASO context?
In ASO, conversion rate is the percentage of users who install the app after visiting the listing page. Screenshots, icon, and first impression heavily influence it.
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Which iOS App Store field should NOT repeat keywords already used in the title?
The iOS keywords field should not repeat words already in the title or subtitle, as Apple indexes each unique word once. Repeating wastes keyword space.
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What does 'organic installs' mean in ASO reporting?
Organic installs are app installations that come from users discovering the app naturally — through search, Browse, or featured placements — without paid advertising.
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What is a 'creatives A/B test' in app store listings?
A creatives A/B test (available on Google Play as 'Store listing experiments') tests different screenshots, icons, or feature graphics to optimise conversion rate.
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Liam (Senior Developer) left a comment on your PR describing the app's metadata. He says, "We need to improve our 'photo editing' keyword ranking. It's currently buried!" Which of the following best describes what Liam is referring to?
Liam is talking about App Store Optimization (ASO) – specifically, how Apple's search algorithm works. 'Keyword ranking' refers to a term's position in search results when users type it into the App Store. The title, subtitle, and description are key elements influencing this ranking; a relevant and prominent use of keywords is crucial for organic discovery.
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Sarah (Marketing Analyst) sent you a Slack message: 'Our new app listing's 'landscape mode' keyword has a conversion rate of only 2%. We need to increase that!'. What does Sarah mean by 'conversion rate' in this context?
'Conversion rate' is a common marketing metric that measures the effectiveness of an action – in this case, seeing the app listing and then installing it. A low conversion rate indicates that the app's listing isn't compelling enough to drive downloads from those searching for relevant keywords; it's about turning interest into installs.
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You're preparing a PR description for a new feature update. The current draft includes the keyword 'cloud storage' multiple times – in the title, subtitle, and within the main text. Which of the following is the MOST important consideration?
While repetition *can* be helpful in ASO, excessive use of any one keyword (keyword stuffing) can harm an app's listing. Apple's algorithm penalizes this behavior, potentially lowering the quality score and negatively impacting its ranking. Therefore, using synonyms is a better strategy for naturally incorporating the term.
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David (Data Analyst) presents you with ASO reporting data: 'Organic installs increased by 15% last month.' What does 'organic installs' mean in this report?
'Organic installs' refer to downloads that came directly from the App Store's organic search results or recommendations – meaning users found the app without paying for advertising. This is a key metric for measuring the effectiveness of ASO efforts and indicates successful keyword targeting.
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Your team is running an A/B test on your app's listing. One version uses the phrase 'photo editor pro', while the other uses 'photo editing tool'. What is a 'creative A/B test' primarily designed to assess?
A 'creative A/B test' is a method used to compare two different versions of an app listing (typically title and subtitle) to see which one performs better in terms of driving installs. It's focused on experimenting with messaging and keywords to optimize for conversion rates.
What will I practise in "App Store Optimisation — Keyword and Metadata Vocabulary"?
This module focuses on Mobile App Publishing — real workplace phrasing you'll use on the job. It contains 10 scenario-based multiple-choice questions with instant feedback.
Is this exercise free to use?
Yes. Every exercise on CoderSlingo, including this one, is free to use with no account or sign-up required.
How many questions does this exercise have?
This module includes 10 questions. Each one gives an immediate right/wrong result plus a full explanation of the correct phrasing.
What happens if I answer a question incorrectly?
You'll see the correct answer highlighted straight away, along with a plain-English explanation of why it's right and why the other options don't fit — mistakes are part of the learning here.
Can I retry the exercise if I want a better score?
Yes — use the 'Try again' button on the results screen to reset your score and go through the questions again. There's no limit on attempts.
Who is this Mobile App Publishing exercise for?
It's aimed at IT professionals with working English who want to sound more natural and precise around mobile app publishing — useful whether you're preparing for real conversations at work or just building confidence with the vocabulary.
Do I need an account to track my progress?
No account is needed. Your progress through the exercise is tracked locally in your browser for the current session, and you can replay the module at any time.
How is this different from reading a blog article?
This exercise is an interactive drill that tests and reinforces specific phrasing through multiple-choice questions with instant feedback, while blog articles explain concepts and vocabulary in prose. The two work well together.
Where can I find more Mobile App Publishing exercises?
See the Mobile App Publishing hub for more modules like this one, or browse the full Exercises page for other IT-English topics.
Can I complete this exercise on my phone?
Yes — every exercise on CoderSlingo is fully responsive and works on phones and tablets, so you can practise anywhere.