Learn to say popular design collaboration tool names correctly.
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How is Figma (collaborative interface design tool) correctly pronounced?
Figma is pronounced 'FIG-muh' — 'fig' (the fruit) plus 'muh', short I. Stress on FIG. Don't say 'FYG-muh' with a long I. In a technical interview: "Figma's dev mode let engineers inspect exact spacing and colour values without pinging the designer for a spec sheet."
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How is Sketch (macOS-based digital design toolkit) correctly pronounced?
Sketch is pronounced 'SKECH' — one syllable, exactly like the everyday word for a quick drawing. In a technical interview: "Sketch's plugin ecosystem let our design team export production-ready assets straight into the codebase."
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How is InVision (digital product design and prototyping platform) correctly pronounced?
InVision is pronounced 'in-VIZH-un' — 'in' plus 'vision', stress on VIZH. Don't say 'IN-vizh-un' with front stress. In a technical interview: "InVision's clickable prototypes let us user-test the checkout flow a full sprint before any code was written."
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How is Framer (interactive design and website building tool) correctly pronounced?
Framer is pronounced 'FRAY-mer' — long A, like someone who frames a picture. Stress on FRAY. Don't say 'FRAM-er' with a short A. In a technical interview: "Framer let our designer publish an interactive prototype as a real, shareable URL instead of a static image."
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How is Zeplin (design handoff and collaboration tool) correctly pronounced?
Zeplin is pronounced 'ZEP-lin' — echoes 'zeppelin' without the extra syllable, short E. Stress on ZEP. Don't say 'ZEE-plin' with a long E. In a technical interview: "Zeplin generated the exact CSS values for every layer, so our frontend team stopped guessing at padding and margins."