1 / 5
Churn measured by the number of customers lost is ___ churn.
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Logo churn counts lost accounts regardless of their size; it differs from revenue churn, which weights by dollars.
2 / 5
Churn that subtracts expansion from existing customers is ___ churn.
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Net revenue churn nets upsells/expansion against lost revenue; it can even be negative when expansion outpaces losses.
3 / 5
A drop in product usage that often precedes cancellation is a ___ indicator of churn.
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Leading indicators (declining logins, support tickets) let you intervene before the customer actually churns.
4 / 5
When presenting churn, leadership most wants to hear the ___.
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Executives need why customers left and what you'll do about it, not just the number.
5 / 5
Churn that excludes any expansion revenue is ___ churn.
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Gross revenue churn counts only lost revenue, giving a worst-case view before expansion is considered.