Learn the language for writing clear, evidence-based user personas: demographics, goals, pain points, and behaviours.
0 / 5 completed
1 / 5
A well-written persona is based on:
Effective personas are data-driven — synthesised from research patterns, not invented stereotypes. This makes them useful for decision-making rather than decoration.
2 / 5
Which section of a persona describes what users are trying to achieve?
The goals and motivations section captures what users are fundamentally trying to accomplish — the underlying needs that drive their behaviour.
3 / 5
In persona writing, 'pain points' refers to:
Pain points are the friction, obstacles, and unmet needs that make users' current experience difficult — the problems the product should solve.
4 / 5
Which phrase most effectively describes a persona's technology comfort level?
Specific, behavioural descriptions of technology comfort (tools used, behaviours avoided) are more actionable for design decisions than vague labels.
5 / 5
A 'quote' included in a persona card should:
Persona quotes grounded in real participant words create empathy and convey the persona's perspective authentically — fabricated quotes undermine this.