Practise identifying and rewriting flawed survey questions: leading questions, double-barrelled questions, Likert scale label design, and survey introduction language.
0 / 11 completed
1 / 11
Identify the problem with this survey question: 'How satisfied are you with our fast and reliable delivery service?'
This is a loaded/leading question — by embedding the assumption 'fast and reliable' into the question itself, it primes the respondent toward a positive answer. A neutral rewrite: 'How satisfied are you with our delivery service?' lets the respondent's own experience determine the rating.
2 / 11
What is wrong with this question: 'Was the checkout process easy and fast?'
This is a double-barrelled question — a respondent might find checkout easy but slow, or fast but confusing, and cannot express that with a single answer. Fix: split into two separate questions — 'Was the checkout process easy to complete?' and 'Was the checkout process fast?'
3 / 11
Which pair of Likert scale labels is correctly ordered and balanced?
A well-formed Likert scale is symmetric and ordered: 'Strongly agree → Agree → Neither agree nor disagree → Disagree → Strongly disagree'. It has an equal number of positive and negative options with a genuine neutral midpoint. The other options are unordered, unbalanced, or mix unrelated response types (Yes/No/Never/Always).
4 / 11
Which question type would you use to ask users to order five features from most to least important?
A ranking question asks respondents to order a set of items (e.g. 'Rank these five features from most to least important to you'). This differs from a semantic differential (rating on a scale between two opposite adjectives, like 'Difficult ↔ Easy'), an open-ended question (free-text answer), or a single-item Likert scale (agreement rating on one statement).
5 / 11
A survey question reads: 'Most users find our app easy to use — do you agree?' What is the issue, and how should it be rewritten?
Claiming 'most users find it easy' before asking creates social pressure to agree — a form of leading question. The neutral rewrite removes the unsupported claim and offers a balanced scale: 'How easy or difficult is our app to use?' with options from 'Very easy' to 'Very difficult'.
6 / 11
Which opening best introduces a survey to respondents?
A good survey introduction states the purpose (improve onboarding), time commitment (about 3 minutes), anonymity/data use (answers are anonymous), and any incentive ($50 gift card draw). This transparency increases completion rates and response honesty, unlike vague or pressuring openers.
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Alex (Lead Frontend) posted this comment on a code review: 'This survey question is too vague. How can we measure 'user engagement'?'. What specific issue does Alex raise regarding the survey question?
Alex correctly identifies the core problem: the question lacks measurable criteria. 'User engagement' is too broad – it needs to be defined with specific metrics like session duration, feature usage frequency, or number of interactions. A good survey question should focus on quantifiable data rather than open-ended feelings.
8 / 11
You're drafting a Slack message to the UX team regarding feedback from a new user survey. Which of these options best communicates the need for clarification?
Option 1 directly highlights the problem (confusion) and proposes a specific action (investigation). It's focused on actionable insights. Options 2, 3, and 4 are too vague or celebratory – they don't signal a need for deeper analysis or clarification. Framing it as a 'problem' is key to getting attention.
9 / 11
A PR description for a new feature release includes the following question: 'Did users find the updated interface intuitive?' What type of question is this, and what's its primary weakness?
This is a closed-ended question, specifically designed for a Likert scale. While convenient for quantitative analysis, it doesn't capture *why* users found something intuitive or unintuitive. A more effective question would probe for specific aspects of the interface that contributed to their experience (e.g., 'How easy was it to locate key features?').
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During a standup meeting, Sarah says: 'We're conducting a survey to understand user preferences for new API endpoints.' What is the MOST important thing she should add to ensure the survey data is useful?
Defining the scope – specifically which API endpoints are being evaluated and what information is desired – is crucial. Without this context, the survey results will be meaningless. The other options focus on implementation details that are secondary to defining the research objectives.
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You're designing a survey about developer satisfaction with a new internal tool. Which of the following is the *least* effective way to phrase a question?
Option 3 is a leading question. It subtly suggests that the tool *does* improve workflows, potentially biasing the user's response. Good survey questions should be neutral and avoid implying a desired outcome. The other options are all straightforward and objective.
This exercise, "Survey & Questionnaire Writing", tests your understanding of ux research vocabulary and phrasing through 11 multiple-choice questions drawn from real workplace scenarios.
Is this exercise free to use?
Yes. Every exercise on CoderSlingo, including this one, is completely free — no account, sign-up, or payment required.
How many questions does this exercise have?
This exercise has 11 questions. Each one presents a realistic sentence or scenario with multiple-choice options and an explanation once you answer.
What happens after I answer a question?
You'll see immediate feedback showing whether your answer was correct, along with a short explanation of why — then a button to move to the next question.
Can I retry the exercise if I get questions wrong?
Yes. Once you reach the results screen, click "Try again" to reset your answers and go through the exercise from the start as many times as you like.
Do I need to create an account to take this exercise?
No account is needed. Your answers are scored in your browser during the session — nothing is saved to a server, so you can jump straight in.
Is my progress saved if I leave the page?
No — progress within an exercise resets if you navigate away or reload. Each exercise is short enough to complete in a few minutes in one sitting.
Who is this UX Research exercise for?
It's designed for IT professionals and learners who want to sound natural discussing ux research topics in English — useful for meetings, documentation, interviews, and day-to-day communication with English-speaking teams.
How is this different from reading a glossary or blog article?
Exercises like this one are active recall drills — you have to choose the correct term or phrasing yourself, which builds retention faster than passively reading a definition.
Where can I find more UX Research exercises?
Browse the full UX Research exercises hub for more practice, or explore other exercise categories covering vocabulary, grammar, interviews, and workplace communication.